Hi! I'm Elton Cardoso.

I lead designers and help them grow in their careers and build digital products.

About me

After a decade working as a designer, I decided to follow the management path. Currently, I lead designers in the development of digital products for B2B and B2C markets.

Recent roles

Design Coordinator at Plurall
June 21 - Present
Senior Product Designer at Plurall
April 19 - May 21
Product Designer at Plurall
January 18 - March 19
years of experience
workshops facilitated
user tests and interviews
quantitative studies



Guidance and coaching by sharing knowledge and experiences with others, and also using these moments as an opportunity for personal and career growth.


One of the most relevant soft skills for designers who want to help teams to deal with complexity, structure the problem space, and create shared understanding.

Product Discovery

An effective process for helping multidisciplinary teams to tackle complex problems by researching, prototyping, and evaluating hypotheses of solutions.

User Research

Quantitative and qualitative methods to help teams derive meaningful insights through analysis of people's needs, behaviors, and goals.

Selected Projects


An app for those who want to discover and share the best wine labels with the world.

View case


How I mentored a junior designer on a discovery about the experience of students with data.

View case


The redesign that led the app to 4th place in the category Education at App Store Brazil.

View prototype

Other Projects

Some of the other relevant projects I was responsible for.

Facilitation, Mentorship
Facilitation, Service Design
Facilitation, Service Design
Product Discovery, Facilitation

Other Projects